Lvl482 Rebrand

TIMELINE

2 Weeks

LVL482 is an esports broadcasting and events company based in Southern Louisiana. Their focus is primarily on growing the fighting game community scene and providing streaming services.

The team at LVL482 wanted to change up their brand but didn't know whether to do a brand refresh or a rebrand. I guided them through that process.

Before the Rebrand

DISCOVERY

The brand was built upon 3 main ideas:

1. Leveling up and gaining experience by growing the community
2. Creating RPG-esque progression and story campaigns for each event
3. Possessing easily adaptable assets for a niche audience

ORIGINS

The history of the brand name started out as a casual reference to the co-owner's dad's license plate. The name was catchy, and the "leveling up" aspect fit perfectly with their brand.

Logo Sketches

Draft 1 Options

CONCEPT

I presented three final ideas to Lvl482. The first being a refresh - retaining the experience bar as core of the design. The second taking a completely different direction - focusing on the origins of their brand name. The third idea was a mix between a redesign and refresh - branching into a modernized and more abstract concept of an XP bar.

FINAL LOGO

The team ultimately chose option 1. It held some references to their old logo which would help ease in consumers with brand affinity to their new look. A pixel style was introduced to the brand, giving tribute to old school arcade fighting games like Street Fighter and Tekken.

Brand Guidelines

Business Cards

Youtube Banner and Icon

BROADCAST OVERLAYS

I developed a kit that was easily editable. Anyone with photoshop would be able to click a single button to alternate between different color palettes.

Alternate Color Demonstration

Full Broadcast Overlay Package