Random Encounters

TIMELINE

1 Month

Random Encounters is an esports tournament powered by Red Bull where League of Legends players from across the web compete for prizes and glory. Each match focuses on the fast-paced action between two champions. All random, all mid on the Howling Abyss.

Event Proposal Deck using Artwork provided by League of Legends

STRATEGY

Our aim is to support the casual online gaming and esports community:

1. Aligning with the Red Bull motto of giving wiiings to people and ideas
2. Focusing on keeping the event free and convenient to maximize player experience
3. Designing a brand that reflects a friendly, fun, upbeat and positive environment

Logo Sketches

CONCEPT

Honing in on the excitement and heat of competition, branding was inspired by the exclamation mark. This particular symbol commonly appears when spotted by enemies or friends in games such as Pokémon and Metal Gear Solid, usually forcing the player into battle or interaction. Dubbed as a Random Encounter, this game concept was designed to increase the challenge of the game. From that idea, the event name was derived. The palette was based on Red Bull's brand colors, with a few tweaks to speak to the underlying message of the event: be bold, be passionate.

Brand Guidelines

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