TIMELINE
1 Month
1 Month
When an unfortunate situation unfolded worldwide, the team at Esports Stadium Arlington had to adjust their plans for a CS:GO collegiate event. 28 teams, 14 straight days and support from the US Army. This is how a team of eight made it happen.
The Story Behind Reload (videography by Joe Lane)
STRATEGY
Pivoting from LAN to online:
1. Focusing on the virtual space to continue connecting with individuals
2. Providing a high quality production and professional broadcast
3. Partnering with other companies to help with registration logistics and scouting
2. Providing a high quality production and professional broadcast
3. Partnering with other companies to help with registration logistics and scouting
CONCEPT
As a tactical shooter, scopes are only available on sniper rifles such as the SSG 08 and the AWP in CSGO. The AWP is one of the most used weapons in game, due to its high powers, slow firing rate, reload speed, and movement speed. Considered high risk, high reward, the Reload brand is modeled after this weapon for those qualities. The logo emphasizes a scope in the "O."
Stage Takeovers
Rulebook
Going Live Social Media Graphic
Team Announcements Social Media Graphic
Brackets
Recap
